Here are a few considerations I think about when it comes to pricing for non-profits:
1. I will contemplate a percentage off my normal rate.
2. Pro-Bono, cutting my rate by 100% “for the public good”.
3. A service trade (barter), where the client can offer a product or service I may need.
4. Full rate (if the organization does not qualify as a non-profit) unless otherwise agreed upon.
My clients include for-profit businesses, but when pro-Bono opportunities come, I will choose one of the above options. It depends on my workload and how strongly I feel about the cause. When a non-profit opportunity comes and I cannot take the project due to my workload, I’ll offer feedback on ideas if desired or defer to another designer.
When I work pro-Bono or offer a discount, I always send a full-price invoice as normal but deduct the savings, as a reminder about the value of the project.
501(c)(3) Non-profit Discount
If you are attempting to purchasing any service with a non-profit discount for your organization, please send by email documentation proving the current status of your 501(c)(3) non-profit.
If the proof of 501(c)(3) non-profit status does not match the name of your organization, you will not be granted a non-profit discount for your services.